Agree/Disagree, TV Ratings today should be look at completely different from 10+ years ago?

You are exactly right. Also, 10 years ago if you wanted to watch a PPV you had to actually pay for it and now the majority of fans illegally stream them over the internet so, in reality there are a lot more people watching than what is counted in the buy rates. Also, the Syndicated Cable oc. recently released a report saying that the ratings are actually tabulated differently now so that the rating appears to be lower but actually is not. Example: 10 yrs ago you may have only had 4 shows competing in the same time slot where today you might have 8 shows competing for the viewers in the same time slot so a "share" of the ratings is going to look higher when divided by 4 rather than 8.